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Morinda Citrifolia
Nature Pacific is now the Australian distributor for
SAMOAN GOLD NONI JUICE Special blend from the Samoan Islands...
Noni grows in in rich volcanic soil that contains an abundance of calcium and selenium, and is found throughout the entire Pacific Island Groups. This wonderful plant has been used through out the centuries as a traditional and basic ingredient for many indigenous Pacific island medicines. It is also used as a dye and as food. It is the fruit's unique and powerful nutritional properties that have recently attracted a considerable amount of attention.
For the Banabans in Fiji and their homeland - Banaba Island in the Central Pacific te non (noni) bark and roots have been used for centuries as a major part of their traditional medicine while the fresh noni fruit is eaten as part of their diet.
Nonu (noni) from Samoa is organically grown and naturally of high quality, nurtured by pure unpolluted rain water in the clean air environment of the Samoan Islands.
In Samoan traditional healers have used noni juice for centuries as a traditional herbal medicine to treat diabetes, high blood pressure, childbirth, diarrhea, tuberculosis, intestinal worms, fever and breathlessness (Samoan Womens' Committee Report, November 2003). Other parts of the plant are also used - flowers, fruit, leaves, bark and roots. The production system used in Samoa, follows the basic system developed by traditional healers and follows the "standard operating and manufacturing procedures for Pacific Island noni juice" (SOP) 
which registered members of the "Pacific Islands Noni Association" (PINA) are required to follow.
How does Noni work?
Neil Solomon MD Phd, author of "Nature's Amazing Healer Noni"; states "After talking to and studying the work of the world's leading Noni researchers, after statistically evaluating the clinical responses of more than 8,000 people who took Noni for a variety of health reasons, and after reviewing feedback from over 40 physicians and health professionals, the answer is clear: Noni is indeed a powerful and unique nutritional fruit".
Dr. Ralph Heinicke, the world's premier researcher of Noni, believes that Noni helps in the normalisation of abnormally functioning cells by delivering to the body the essential biochemical compound proxeronine, which the cells in the body then assemble into the alkaloid xeronine. Xeronine exhibits positive effects on cells, resulting in most people feeling better. All the components of the xeronine system are found in Noni, and Dr Heinicke believes that proxeronine from Noni is the critical factor that helps the body to heal itself. As well as proxeronine more than 140 isolated nutraceuticals (products extracted from natural sources) that play a large integrative role in Noni's effectiveness have now been identified in different parts of Noni.
References:
1. Oscar Levand and Harold O. Larson, "Some Chemical Constituents of Morinda Citrifolia," DEPARTMENT OF CHEMISTRY, UNIVERSITIES OF GUAM AND HAWAII.
2. "Dr. Heinicke and the Secrets of Noni," HEALTH NEWS, Triple R. Publishing, vol. 3, no.2, 4.
3. C. Younos, A. Rolland, J. Fleurentin, et al., "Analgesic and behavioral effects of Morinda Citrifolia," PLANTA MEDICA, (56), 1990, 430-34
4. Krauss, B. H., "NATIVE PLANTS USED AS MEDICINE IN HAWAII," Honolulu 1979.
5. Negata, K. M. "Hawaiian Medicinal Plants," ECONOMIC BOTANY, (25), 1971
6. Rita Elkins, M. H., "Hawaiian Noni (Morinda Citrifolia) Prize Herb of Hawaii and the South Pacific", The Woodland Health Series, Spectrum Marketing, Toorak, Victoria, Australia